Reduce Amazon Pinpoint costs with these tips

Multichannel marketing communications

Amazon Pinpoint cost saving tips

Optimize your Amazon Pinpoint costs with these tips

Right-Size Resources

Analyze usage patterns and adjust Pinpoint resources like message throughput and endpoints. Costs are based on feature usage.

Use Reserved Capacity

For predictable workloads, use Pinpoint's reserved capacity for lower rates. Requires a 1 or 3 year commitment.

Integrate Services

Optimize resource allocation and minimize costs by integrating services like SES or SNS for temporary storage or delivery.

Service information & pricing

About Amazon Pinpoint

About Amazon Pinpoint

Amazon Pinpoint is a tool for businesses to engage with customers through personalized and segmented multichannel communications including SMS, email, push notifications, in-app messaging, and voice across 240 countries. It automates campaigns and journeys for optimal messaging timing and aggregates communications in a single hub. Uses include sending secure passwords, real-time notifications, automatic updates on order status, and customized messages to targeted customers.

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Amazon Pinpoint pricing

Amazon Pinpoint's pricing varies by message type. It's $1 per 10,000 emails with additional fees beyond 5,000 endpoints. The first 15,000 in-app messages are free, then $1.10 per 10,000, plus extra costs post 5,000 endpoints. Push notifications are free for first million, then extra charges apply. SMS and voice fees depend on recipient location and message length. Endpoint targeting costs $0.0012 each after the first 5,000 free endpoints.

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